Establishing brand identity; passes through processes that require a number of steps and serious, systematic work. Both the company whose corporate identity is renewed and ad agency that will make the works would have some tasks to undertake.
We can say that the institutionalization period of companies is carried out under two main headings. The first one consists of the establishment phase of the institutional arrangement of the interior of the company, and the other one consists of the design works to prepare the visual aspect of the company reflected on the media. In this article, we will examine the business of creative advertising agency, the process of visual corporate identity design.
Corporate identity design, as well as being able to prepare newly established brands, will be a very accurate move for the brands that have already been established and already have a visual identity. Renewing the corporate identity of companies that have been serving for years is very important in terms of the motivation of the employees of the company and the positive development of the customers' brand opinion.
It is known that when the renewal process is completed professionally and correctly, it contributes greatly to brands’ marketing strategies. The Arçelik brand can be shown as a good example for renewing corporate identity in a large scale in our country.
The visual process of corporate identity begins with the logo design specially prepared for the brand. Logo will be the main primary work of the business as well as the main line of all future works. Logo design can have many meanings in its context such as the goals of brands, their prominent features, the customers they will target, marketing strategies etc.
The logo design is made up of many elements such as graphic, type of typography, required meat thickness, space settings, color and line styles. A proper logo design should address both to the eye and the mind. It should leave a right and lasting effect on people, the most important fact at this point is undoubtedly the originality of the work prepared.
Below is a sample logo work prepared by Kripton Ad Agency. The letter "L" has a tilt of 26 degrees. If it were 24 degrees, it would be difficult to symbolize the desired comfort sense, while at 28 degrees the "L" would lead to a loss of perception.
The right logo design is made up of the work that needs to be paid such attention to. Once the logo design has been completed, a number of arrangements must be made so that it can be applied correctly to the design work to be carried out.
Male and female usage of logo, usage on the ground, use of minimum size, use of annex that can be added, relation between logo and emblem if any, horizontal and vertical usage, misuse of logo etc. many different applications should be prepared.
There are some essential pieces of visual corporate identity that are indispensable. Logo, corporate fonts, business cards, letterhead paper, envelopes, invoice and waybill, collection receipt, signage, vehicle garments, staff attire, e-mail signatures and flags are among the first to be counted. Apart from the designs to be made on the basis, it may be necessary to design different parts which must be arranged according to the sectoral structures of the companies. The needs of the industry such as factory and office orientation signs, promotional designs, punched files, cd labels, bags, packaging, personnel and visitor cards, personnel recruitment announcements, job safety booklets and store dresses can be identified and reproduced.
All the design parts prepared are finally collected in a booklet called "Corporate Identity Guide". Based on the size of the corporate identity, this booklet, printed between 50 and 150 pages, is printed, bound using digital techniques or printing press, and delivered to the advertiser for archiving.
The corporate identity booklet can be reproduced in any quantity as required. In addition, a digital copy of the booklet is also prepared in dvd format, along with a custom design label and envelope, delivered to the advertiser.
Corporate identity design is very important in order to protect the integrity and lines of companies' lines and colors in every conduit and material. Brands create differences with lines, fonts and colors. In addition, corporate identity design is an effective type of advertising so that it can be perceived easily and quickly by users. The achievements of brands with successful corporate identity in terms of user trust and brand sympathy are so important that they can not be overlooked.
Corporate identity design prices differ according to the scope of the work to be prepared. After the basic corporate identity price is determined, a price study is done according to the number of parts to be prepared. The main reason for the price differences that will arise is that the sectoral needs of firms are different from each other.
While 15 pieces of basic corporate identity design may suffice for a machine manufacturing company working in sector, companies with end-user services such as hotels or petroleum companies may need a comprehensive enterprise identity design study of up to 80 - 100 pieces.
However, there is also a criterion for pricing; In the 15-part basic corporate identity design, there are comprehensive studies such as idea, logo design and creation of the corporate identity lines of the brand. For this reason, in the pricing of advertising agencies working in the form of labor / time, the work on the establishment of the basic structure constitutes a bigger area than the parts design which will be done later. As an example, if the price of 15 pieces of corporate identity design is 1X TL, the price of 30 piece corporate identity design will be less then 2X TL.
You can review corporate identity design examples prepared by the Kripton Agency and request offer.
Butik inşaat projesi konseptinde inşaa edilen yapının tanıtımında manzara algısı ön planda tutulmuştur. 2 bloktan oluşan ilk etabın Logo tasarımında, blokların biçimini simgeleyen yıldız haritası amblemleştirilmiştir.
Aksesuar Design, Bakü ve Erbil'den sonra Türkiye'de ilk mağazasını Florya'da açtı. Logo ve Kurumsal Kimliği Kripton tarafından yenilenen Aksesuar'ın açılışına çok sayıda ünlü ve siyasetin önde gelen isimleri eşlik etti.
Havaalananı Oteli olarak öne çıkan Nearport Logo ve Kurumsal Kimlik Tasarımı Kripton tarafından hazırlanmıştır. Logo tasarımında “N” harfi yükselen bir uçak görüntüsü biçiminde amblemleştirilmiştir.
The wide range of services including corporate identity design, ad design, catalog of Başak, which is one of the most established organizations of building materials manufacturing sector since 1969, were designed by Kripton.
Visual Corporate Identity Design, of one of the leading brands for the heat expense sharing systems industry Daf Energy, was prepared by Kripton. A wide range of work, from advertising designs to catalogs, are provided.
İstanbul Bomonti bölgesinin karmaşık yapılanması göz önünde bulundurularak tabela değeri yüksek dikkat çekici bir kurumsal kimlik tasarımı stili kullanılmıştır.
Şehir ve Spa konseptiyle öne çıkan otelin Logo tasarımında konfor ve rahatlığını simgeleyen amblem çalışılmıştır. “Rahatlayın” sloganı ile desteklenen tasarım, kırmızı ve dikkat çekici bir renk ile bütünleştirilmiştir.
